Breadcrumb Importance in On Page SEO

Breadcrumbs help readers place themselves and help search engines understand your structure. What they do for on page SEO and how to add them.

Introduction to Breadcrumb

A breadcrumb is a small line of navigation text, sometimes with a graphic, that usually sits above the content and tells visitors where they are on your website. It also doubles as a set of links. Here is what one looks like and how it works as a shortcut.

A typical breadcrumb looks like Home>Product>ABCD>Checkout. That tells you that you are on the checkout page of the ABCD product. Want to go back to the Product section? Click Product and you land on that page. So a breadcrumb is a map and a quick link at the same time, which is more than most menus manage.

Importance of Breadcrumb in SEO

Breadcrumbs are also a type of structured data for Google, which means Google can read what your breadcrumb is saying about the page.

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Rahul Singh
Rahul Singh

I'm a WordPress developer and performance engineer. I have been working with WordPress since 2017 and have shipped more than 700 WordPress and WooCommerce projects. Most of my time goes into Core Web Vitals, block based development, database and backend optimisation, caching and server tuning, and I write here about what actually holds up in production. You can check my professional background on LinkedIn, and the client work behind it, with its public review record, on Fiverr.

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