Ultimate guide to Increase AdSense CPC and Revenue.
Raising your AdSense CPC is not hard once you know the factors that drive it. For 70 to 80% of bloggers, AdSense is the main way they make money, so it pays to know how to tune your site and your ad setup for better CPC, Page RPM, CTR and overall AdSense revenue.
Before the tips, a few AdSense dashboard terms you will see a lot.
What is CPC? How it can Increase Revenue?
CPC stands for Cost Per Click: what AdSense pays you when a visitor clicks one ad. Higher CPC, higher earnings. The CPC in your AdSense dashboard is an average across all your clicks.
Say you get 50 clicks at an average CPC of $0.10. That is $5. Get the same 50 clicks at $0.5 CPC and you earn $25. Same traffic, five times the money.
CPC is not the only number that decides your earnings. Page RPM and Impression RPM both move with CPC. CTR (Click Through Rate) is independent of CPC, but it still squeezes more revenue out of the same traffic. I cover it later in this post.
What is Page RPM and Impression RPM?
Page RPM is the revenue you earn per thousand pageviews. Impression RPM is the revenue per thousand ad impressions. The “M” is the Roman numeral for thousand, which is the only Latin you need for AdSense.
RPM lets you estimate earnings from your pageviews. If your Page RPM is $20 and you reach 5 to 6 thousand pageviews, you can expect $100 or more. Impression RPM works the same way.
What affects CPC? How to Increase AdSense CPC with Proof.
CPC is never fixed. The AdWords and AdSense algorithms work it out from Impression CTR, keyword bids and Page CTR. There are plenty of ways to push it up, and I cover them in both videos and below in this post.
10 Most Effective Factors to increase CPC
There are many ways to raise your AdSense CPC. These are the 10 that work best.
