Best Ways to Increase Conversion Focused Traffic

There are plenty of ways to get more traffic to your website. Some cost money, and others are simple to set up and cost nothing. 

Below are the techniques I trust for bringing more readers to your content, and with them more sales and conversions for your business.

Highlight your Most Loved Content

I have tested this one myself and it works. Every blog has a few carefully written posts that are popular and bring in most of the organic traffic.

List them on your home page, in your sidebars and as internal links inside other posts. That also brings down your bounce rate.

People like to know what the most popular content is on your site. You can get the most number of page views per visitor if you highlight the popular content and encourage them to look at it. 

Test your website in different browsers too. If it works everywhere, you do not lose visitors to technical errors. 

Optimize Speed and Core Web Vital of Your Website

The biggest headache for business, blog and ecommerce websites right now is speed and Core Web Vitals. Google updated its algorithm to reward good user experience, so every page should be optimized for that update.

RECOMMENDATION: Visit FixWebVitals.com for Core Web Vital Optimization and Speed Optimization

TIPS: Remove anything your site does not need and shrink your images so pages load as fast as possible. Serve cached pages too. A cached page is a stored copy of the original, and it loads a lot faster.

Read More About Speed Optimization

Viral Marketing

As a business owner, you want growth and more visitors. Viral marketing is one way to get both. The idea is to use a channel that can reach thousands of people online. Some Popular mediums are Facebook Reels, Instagram, Youtube Shorts, TikTok (Banned in India).

Viral content that sends traffic to your site has to be informative, entertaining and relevant to what people need.

Attention grabbing offers work best. Lines with the word “free” in them usually draw the most interest. 

Make sure people want what you are offering, or it gets treated as spam and deleted. The goal is to have the receiver send the email to his or her contacts, forming a chain of sorts, which will continue to grow. This is how using viral marketing techniques to increase traffic works.

Viral marketing emails can offer free courses or limited-time subscriptions to increase the number of email contact information for your business. 

In order for the consumer to receive the free service or product, they have to fill out a survey, questionnaire, or form providing their email address. This is just one example of using viral marketing techniques to increase your web traffic and subscriber base.

Blogging: My Favorite

If you do not have a blog yet, aim to have one running within a week from today. If you do, commit to posting more often.

Blog posts get indexed in the search engines as all the major search engines love blogs that are frequently updated and this helps your website rank higher when someone is doing a search for a keyword you are focusing on writing about.

Plus blog posts give you the opportunity to talk about different topics, all related to your niche. These posts have the chance of getting linked to by folks on Twitter and other social media sites. The more quality blog posts you have, the greater the chance of this happening to you and your posts.

Blogging is one of the best methods that will help you gain additional traffic for your website on a regular basis. In fact, blogs have been effective in attracting substantial website traffic for hundreds of thousands of websites on the World Wide Web.

How To Use Blogging To Market Your Website?

Let's say that you have a website that sells ‘no smoking' medications or therapy techniques. You can draw in additional website traffic by creating blogs on free blogging websites throughout the Internet. 

You can simply create blogs that contain information about ‘no smoking' techniques and at the end of these blogs, you can contain a link for ‘more information' that directs people to check out your website or services. You can use InterServer as your hosting provider. Check out a detailed InterServer review and make your choice.

Do not let these blogs read like a sales pitch. Write them naturally and personally. The moment a reader smells a pitch, they stop reading.

Update these blogs regularly as well, both to rank higher in search engines and to keep readers coming back. 

When you set up effective blogs you can get free traffic that you would not have been able to acquire through any other means. When you target blogs to your website's products and services, your traffic will increase and so will your product sales.

Video Marketing

There are many ways to work this out successfully, but the easiest and the one that shows fast results is creating and uploading your own online video. 

Many people avoid video because some “guru” told them it is too technical. I have seen ordinary people make short, simple videos in a few minutes and get massive traffic to their websites within hours. 

They do it with common sense, not marketing theory. They watch what is already getting attention and follow the same path. 

These video techniques can flood a website with targeted traffic almost overnight. You can do the same by watching what is working on video sites like youtube.com.

Building an Email List

An email list is a cheap way to generate traffic. There are no printing or postage costs, which used to keep many people out of marketing altogether. 

Now you're able to spread your message to many people across the world in a cost-efficient manner.

Another advantage to building an e-mail list with the website traffic you are able to generate is that you get immediate distribution. With an e-mail list, there is no waiting for the postman to pick it up or deliver it. 

What you will be able to do is create e-mail campaigns and instantly have your messages out there generating possible revenue for you. There are going to be no wait times so you will be able to immediately reinvest the money you earn.

Finally, e-mail has a worldwide reach unlike using traditional mediums. If you were going to use offline marketing methods then there is a good chance you will be extremely limited in the amount of response you can generate. 

One of the main reasons for this is because the audience is going to be relatively small. When you are able to build an e-mail list, the people on the list can come from all over the world.

Backlinks

Backlinks are a proven way to build traffic. Almost every website links out to other sites, and plenty of site owners will exchange links to get more exposure. Do it well and you will soon see more visitors arriving from other sites.

One primary thing to keep in mind when building backlinks is only to exchange links with sites that have the same type of content or are in the same niche as yours. 

The sites need to offer similar content to provide continuity of providing the type of knowledge and service that the target market has an interest in. Using tools such as Semrush can help you to know from where your competitors are getting backlinks. Semrush pricing is affordable and can be very useful. You can also use the tool for free. 

It's widely known that search engines give high rankings to sites that have incoming and outgoing content-related links. When you build a high-ranking position on the search engines, you ultimately will be generating more traffic to your website at zero cost.

Article Marketing or Content Marketing

Writing and submitting articles to online article directories and ezines is another free or low-cost method to help generate website traffic. You can choose to write your own articles or for a small cost hire somebody else to do it for you.

When writing the article or hiring a freelance writer to do it for you the article should be related to your site's content. In reading the articles your visitors will see you as an expert in your niche. 

You want your readers to be aware of your knowledge on the topic and instill in them an eagerness for more information so that they will click your link and visit your site. Creating articles filled with guidelines and tips is a good way to capture reader interest.

Create an author's resource box on each site that you submit your articles to that will give the reader a link to your website. 

If you have more than one niche that you want to promote only provide the link that's related to the niche that the article content is written about. If your article is fresh and rich with content your readers will want to visit your website.

Forum Marketing

It takes a little time to become established but once you've become a member of the community you can generate a constant flow of free website traffic via forum marketing. 

I have links in old signature files that I set up well over a year ago and people are still following them from the forum directly to my website. Let me tell you how to get free website traffic to your site.

First, you need to find a forum that's relevant to your niche. To do that, you simply go to your Google search bar and enter your niche followed by the word forum. 

You'll be surprised how many forums there are out there for your particular niche. I know I was amazed to see how many forums there were dedicated to something as rare as collectible paper dolls.

Once you find these forums, register with a few of them that you find particularly interesting. Take a look at their categories and post counts to make sure they have plenty of active members who like to discuss a variety of topics. You won't get much free website traffic if you join a forum that no one has posted on for the past 6 months.

When you register, be sure to use either your own name or a name that has something to do with your website so it will be more memorable. 

And remember to include a link to your website in your profile section. Most profiles will also give you a certain amount of room to include a brief description and you'll want to use keywords relevant to your niche when you fill that in. 

Especially if you join a forum that has more than one topic of discussion. The keywords that you use in your profile will allow people to search the forum and find your profile.

On Page SEO and Keyword Research

Start with on page optimization. It is easier than it sounds, so do not pull your hair out when I mention HTML. Work on one page at a time, and only move on once your landing page is done. 

Here's what to do, research your keywords and decide on three or four keywords that your target market is searching for, you can use Google's free keyword research tool to find out which keywords you're going to optimize your page for.

Pick highly targeted keywords for instance if you sell romantic gifts your main keyword would be “romantic gifts not simply gifts. And remember, when people do a search most will put in a phrase, not just a keyword, a good tip is to phrase your keywords as a question as well as having the keyword “romantic gifts” you could have “where can I buy romantic gifts?” by doing this you are really targeting your potential customers because they're in the buying mood, right?

A point I should mention here is it's not always a good idea to pick the most searched keywords because there will be far more competition for you, what you should try and do is find a keyword that's well searched for but with a little less competition. 

Search the keyword and look at how many results it returns. If it shows 5000,000, you can bet the big players are all fighting for it. Find a phrase in your niche that still gets searches but has far less competition.

Paid Advertisements

There are two types of Paid Ads

1. Placing ads on websites on related topics can help bring in visitors. This potential traffic will be targeted toward your market because they are already looking at related sites. When they click on your advertisement this makes them even more targeted to your website.

2. Also called PPC, these are the ads at the top and the right of the page when you perform a search. You can buy words related directly to your niche and thus any potential visitors would already be interested. This can get rather expensive.

Submit Press Releases

Press releases are just like articles but are written in the 3rd person. A press release is a news story. You can submit news about the update of your new website or anything else related to your business but whenever you write about your website, come across as an authority. Nobody cares if Joe updated his website, but they WILL care if Joe provides a news piece about a new AIDS medication. Also always try to pay for a premium press release distribution. You'll get 10 times more traffic to your website.

Conclusion

The more traffic your site gets, the more you sell, as long as it is the right traffic: people interested in your products. Put these ideas to work and you will get more visitors who end up buying from you.