Most WordPress theme deals posts, including the version of this one I am replacing, are a list of thirty logos with a discount percentage next to each and no indication of when anybody last checked. This one covers six themes whose pricing pages I opened on 22 September 2026, with the real prices, the site limits and the renewal behaviour.
OceanWP: Up to 45% OFF 10th Anniversary sale
OceanWP is celebrating 10 years with up to 45% off the Pro Bundle until 6 November. Business at $58 a year covers 10 sites and is the plan I would pick, and if you build client sites the $253 lifetime Business licence pays for itself in under five years.
| Starter, 1 site | |
| Personal, 3 sites | |
| Business, 10 sites | |
| Agency, 300 sites | |
| Business lifetime, 10 sites | |
| Agency lifetime, 300 sites |
Ends 6 Nov 2026
Before the tables start: the best value in WordPress themes right now is not on sale, and the theme I would point most people at is one I earn nothing from. Not my most profitable recommendation, but here we are.
The short version
- Cheapest per site: GeneratePress Premium, $59 a year for up to 500 sites. That is about twelve cents per site.
- Cheapest unlimited sites: Blocksy Agency, $149 a year or $499 once.
- Cheapest single site: GeneratePress at $59, then Blocksy Personal and Astra Pro at $69.
- Best one off payment: WoodMart at $69 for a WooCommerce store, or Blocksy Personal at $199 for lifetime updates and support.
- Only themes here that renew at a higher price: Astra's bundles. Everything else renews flat, and Kadence quotes its bundle as a yearly price.
- Nobody is running a real Black Friday theme sale yet. What exists is standing introductory pricing.
Every WordPress theme price, side by side
One table, sorted by entry price. Everything here was read off the vendor's own rendered pricing page rather than copied from another list.
| Theme | Entry price | Sites | Lifetime option | Renews at |
|---|---|---|---|---|
| GeneratePress Premium | $59/yr | 500 | None | $59 |
| Blocksy Personal | $69/yr | 1 | $199 | $69 |
| Astra Pro, addon only | $69/yr | 3 | $249 | $69 |
| WoodMart | $69 once | 1 per licence | One off purchase | n/a |
| Blocksy Business | $99/yr | 10 | $299 | $99 |
| Astra Pro + AI | $99/yr | 3 | $279 | $149 |
| Blocksy Agency | $149/yr | Unlimited | $499 | $149 |
| GeneratePress One | $149/yr | 500 | None | $149 |
| Astra Essential Toolkit | $199/yr | 10 | $549 | $299 |
| Astra Business Toolkit | $279/yr | 1000 | $799 | $429 |
| Kadence bundle, 1 site | $350/yr | 1 | None | Not listed |
| Kadence bundle, 10 sites | $599/yr | 10 | None | Not listed |
The column worth staring at is the last one. Three of these plans cost more in year two than in year one, and all three are Astra bundles. Blocksy, GeneratePress and the standalone Astra Pro licence all renew at what you paid. Kadence quotes its bundle as a yearly price, with no separate renewal figure in my table.
GeneratePress, the one I would recommend and earn nothing from
GeneratePress Premium is $59 a year and the licence covers up to 500 sites, including client sites you build and manage. Work that out per site and it is roughly twelve cents. Nothing else on this page is close.
| Product | Price | What it is |
|---|---|---|
| GP Premium | $59/yr | The theme, 60+ starter sites, theme builder, full site editing |
| GenerateBlocks Pro | $99/yr | Block editor extension, 300+ patterns |
| GenerateCloud | $99/yr | Your own pattern cloud, shared across sites |
| GeneratePress One | $149/yr | All three bundled, 80+ starter sites, 200+ patterns |
Two changes worth flagging. GeneratePress no longer sells a lifetime licence; the pricing page is annual only now, where it used to offer a one off option. And the licence explicitly excludes hosting or reselling the key, so it is for sites you build rather than something you bundle into a product.
Why I am telling you about it anyway
GeneratePress runs no affiliate programme, so the link above earns me nothing. Every other theme on this page does pay me a commission. I am putting the one I make no money from at the top of the page because it is the cheapest per site by a distance, and you should weigh everything else I say here knowing that.
Blocksy, the cheapest route to unlimited sites
Blocksy is what this site runs on, so I use it daily rather than having skimmed the feature list. Its pricing is the simplest of the six: three tiers that are completely identical in features, with only the number of sites changing.
| Tier | Annual | Lifetime | Sites | Lifetime breakeven |
|---|---|---|---|---|
| Personal | $69/yr | $199 | 1 | About 2.9 years |
| Business | $99/yr | $299 | 10 | About 3.0 years |
| Agency | $149/yr | $499 | Unlimited | About 3.4 years |
Agency at $149 a year, or $499 once, for unlimited sites is the cheapest unlimited licence in this whole comparison. Astra's nearest equivalent is 1000 sites at $279 rising to $429, and Kadence tops out at 100 sites for $999 a year.
Blocksy's FAQ also states plainly that sites you have already built keep working if you do not renew, which is the answer you want and not one every vendor gives. There is a 14 day refund window. I wrote up why I moved this site onto it in my Blocksy 2.0 review.
Astra, good theme, careful with the bundles
Astra is the most used theme here and its standalone licence is perfectly priced at $69 a year or $249 once for three sites, with no introductory rate that jumps. The trouble is the bundles sitting above it.
- Astra Pro + AI at $99 does not include Spectra Pro, the premium starter templates, the Ultimate Elementor Addons or SureForms. All four are crossed out on the rendered card. It covers the same three sites as the $69 licence.
- Every Astra bundle renews about 50% higher. $99 becomes $149, $199 becomes $299, $279 becomes $429.
- Lifetime is not lifetime for everything. The plugins are permanent, but the AI platform and included hosting run for three years only.
- Staging and local installs count against your site limit.
The short Astra recommendation
If you want the theme, buy the standalone Astra Pro addon at $69 a year or $249 once. If you want the bundle, skip the $99 tier entirely and go to Essential Toolkit at $199, which is where Spectra Pro and the templates finally switch on. The full breakdown, with the screenshot of the crossed out features, is on the Astra page.
Read the full Astra pricing breakdown, renewals and the lifetime catch.
Kadence, now part of Liquid Web, and sold as one bundle
Kadence has been absorbed into Liquid Web, and kadencewp.com now serves its pricing from liquidweb.com. The three tiers are gone. Kadence now comes as one bundle with Give, The Events Calendar and LearnDash included on every plan, and the only thing that changes is the number of sites.
| Sites | Price | Per site |
|---|---|---|
| 1 | $350/yr | $350 |
| 10 | $599/yr | $59.90 |
| 25 | $799/yr | $31.96 |
| 50 | $899/yr | $17.98 |
| 100 | $999/yr | $9.99 |
What Kadence no longer sells
Essentials, Pro and Elite have all been retired. For Kadence itself, the bundle page lists premium starter templates, drag and drop blocks, custom fonts with a shared design system, and mega menus. If you were buying for one specific feature from the old tiers, check the bundle page for it before you pay.
The lifetime membership Kadence used to sell is also gone from the pricing page. If you already hold one, hang onto it. New buyers pay $350 a year for one site, about five times Blocksy Personal at $69, so Kadence only earns its place if you will use the plugins bundled with it. Per site it does get cheaper fast, down to $9.99 each on the 100 site plan.
I have compared Kadence against most of the field on this site: against Astra, against Blocksy and against GeneratePress.
WoodMart, if you are building a shop
The five themes above are general purpose. WoodMart is a WooCommerce specialist sold on ThemeForest for a one off $69, which includes six months of support and free updates forever. There is no annual fee and no renewal.
Check this before you pay: extending support from six to twelve months costs $21.38 if you tick the box during purchase, and $49.88 if you come back for it later. No sale is running on it at the moment, despite what most deal pages claim.
One off versus annual, over five years
WoodMart at $69 once against Blocksy Personal at $69 a year is $69 versus $345 over five years. That is the real argument for a ThemeForest theme, and it is a strong one if the theme fits your project. The counter argument is that you are betting on one vendor continuing to update a single theme, so check WoodMart's last update date, 17 September 2026, before you read its feature list.
Read the full WoodMart pricing and licence breakdown.
Lifetime or annual? The breakeven is about three years
Every lifetime price on this page lands at roughly three times the annual price, which is a deliberate and fairly honest piece of pricing. Here is where each one crosses over.
| Theme | Annual | Lifetime | Breakeven |
|---|---|---|---|
| Blocksy Personal | $69 | $199 | 2.9 years |
| Blocksy Business | $99 | $299 | 3.0 years |
| Blocksy Agency | $149 | $499 | 3.4 years |
| Astra Pro, addon | $69 | $249 | 3.6 years |
| Astra Pro + AI | $149 at renewal | $279 | 1.9 years |
| Astra Essential | $299 at renewal | $549 | 1.8 years |
Two rules of thumb. Compare the lifetime price against the renewal rate, not the first year discount, which is why the Astra bundles look like the fastest payback here. And remember that a lifetime licence is a bet on the vendor still existing and still shipping updates in five years. Astra, Blocksy and Kadence have all been around long enough to make that a reasonable bet, but GeneratePress dropping its lifetime option and Kadence dropping its lifetime membership are both reminders that these offers can be withdrawn.
Is there a WordPress theme Black Friday sale yet?
Not yet. Of the six themes on this page, none is currently running a discount labelled as Black Friday. What exists is standing introductory pricing on the Astra bundles, which is live all year and reverses at renewal, and a $69 list price on WoodMart with no strikethrough.
Theme vendors do usually run something in late November, and when they do I will put the actual figures in this table rather than a percentage somebody guessed. If you need a theme now, $59 to $69 is already a reasonable price. Waiting two months to maybe save $20 on a tool you will use for years is a poor trade, and your blog does not write itself while you wait.
What I run, and what I would pick
- This site runs Blocksy with the block editor and no page builder. For a blog or a content site I would pick it again.
- If I were building client sites, GeneratePress Premium at $59 for 500 sites is unbeatable on cost, and I earn nothing telling you that.
- If I wanted unlimited sites on one licence, Blocksy Agency at $149 a year or $499 once.
- If I were building a WooCommerce store, WoodMart at $69 once. Kadence Pro used to be my second pick here, but it no longer exists, and I would not pay $350 a year for the bundle without first checking its page for the shop features I need.
- If I wanted the biggest starter template library and the deepest Elementor integration, Astra, bought as the standalone $69 licence.
None of these are bad themes. The differences that count are the site limits, the renewal behaviour and whether you want to keep paying, which is exactly what the table at the top of this page is for.
WordPress theme deals FAQs
What is the cheapest premium WordPress theme in 2026?
GeneratePress Premium at $59 a year, and the licence covers up to 500 sites, which works out to roughly twelve cents per site. Blocksy Personal and the standalone Astra Pro licence are next at $69 a year, and WoodMart is $69 as a one off payment.
Which WordPress theme gives unlimited sites?
Blocksy Agency, at $149 a year or $499 as a one off, is the cheapest unlimited licence here. Astra Business Toolkit covers 1000 sites at $279 rising to $429. Kadence now publishes site counts, but it stops at 100 sites for $999 a year.
Do WordPress themes renew at a higher price?
Most of these do not. Blocksy, GeneratePress and the standalone Astra Pro licence all renew at the price you paid. The exceptions are Astra's bundles, which renew around 50% higher: $99 becomes $149, $199 becomes $299 and $279 becomes $429.
Is there a WordPress theme Black Friday sale in 2026?
Not at the time of writing. None of the six themes here is running a discount labelled Black Friday. Astra runs standing introductory pricing all year that reverses at renewal, and WoodMart is at its $69 list price with no discount applied.
Should I buy a lifetime theme licence?
The breakeven is around three years on most of them, since lifetime prices sit at roughly three times the annual price. Compare against the renewal rate rather than the introductory rate. Bear in mind that GeneratePress has removed its lifetime option and Kadence has removed its lifetime membership, so these offers do get withdrawn.
Does Astra Pro + AI include Spectra Pro?
No. On the rendered pricing card, Spectra Pro, Premium Starter Templates, Ultimate Elementor Addons and SureForms Agency are all crossed out on the $99 Astra Pro + AI plan. Essential Toolkit at $199 is the first tier that includes the first three.
How many sites does a Kadence licence cover?
It depends on the plan. Kadence now sells one bundle priced by site count: 1 site for $350, 10 for $599, 25 for $799, 50 for $899 and 100 for $999 a year. That works out from $350 per site down to $9.99.
Does GeneratePress still offer a lifetime licence?
No. The pricing page now offers annual subscriptions only: GP Premium at $59, GenerateBlocks Pro at $99, GenerateCloud at $99 and the GeneratePress One bundle at $149 a year.
Can I use one theme licence on client websites?
Usually yes, within the site limit. GeneratePress explicitly permits client sites you build and manage, up to 500, but excludes hosting or reselling the licence key. Astra counts staging and local installs against your limit, which catches agencies out. WoodMart needs one licence per end product.
What happens to my site if I stop paying for a theme?
Your site keeps working. Blocksy states this directly in its FAQ, and Astra says the same. What you lose is updates, support and, on Astra's bundles, the AI features and the included hosting. Running a theme without security updates indefinitely is not a great idea, but nothing breaks the day your licence lapses.
Which WordPress theme is best for WooCommerce?
WoodMart if you want a dedicated WooCommerce theme with the storefront layouts already built, at $69 once. Kadence no longer sells Pro. Its single bundle starts at $350 a year for one site, so check the bundle page for the shop features you need before you buy. Blocksy and Astra both handle WooCommerce well as general purpose themes.
Which theme do you use on this site?
Blocksy, with the block editor and no page builder. I moved to it from Kadence and wrote up why, including the things I missed about Kadence afterwards.
Related reading
- Astra pricing, renewals and the lifetime catch
- Kadence deal status and price tracker
- WoodMart pricing and licence breakdown
- Blocksy 2.0 review, the theme this site runs
- Kadence versus Astra, tested head to head
- Kadence versus GeneratePress, full comparison
- WordPress Black Friday plugin deals, verified and updated
- Elementor Pro coupon codes, and why none of them work
- How I test, verify and update everything on this site
Disclosure: some links on this page are affiliate links and I earn a commission if you buy through them, at no extra cost to you. The GeneratePress links are not affiliate links and earn me nothing, which is worth knowing given it is the theme I have put at the top of the page. Every price, site limit and renewal rate here was read off each vendor's own rendered pricing page on 27 October 2026. Where a vendor does not publish a figure, I have said so rather than guessed. You can read exactly how I test, verify and update everything on this site.
