There is no WoodMart Black Friday sale running right now. I checked the ThemeForest listing on 22 September 2026 and the Regular License sits at $69 with no strikethrough, no countdown and no discount badge. The earlier version of this page said there was a flat 50% off, and I have taken that down because it was not true.
What I can give you is the full real cost of buying WoodMart, including the two charges that are easy to miss at checkout, what the licence actually permits, and whether the theme is still worth buying in 2026. It was last updated on 17 September 2026, so it is very much alive.
The short version
- WoodMart is $69 for the Regular License. No sale is running.
- Six months of support is included, not twelve.
- Extending support to 12 months costs $21.38 at checkout, and $49.88 if you renew it later. Buy it up front if you want it.
- The Extended License is $3,999 and you almost certainly do not need it. It is only for end products your own users pay for.
- 119,028 sales and 4.91 stars from 3,700 reviews.
- Envato discounts are sitewide and unpredictable, so there is no reliable WoodMart specific date to wait for.
What WoodMart actually costs
WoodMart is sold only on ThemeForest, so the pricing follows Envato's model: a one off payment, lifetime use of the version you buy, free future updates, and a support window that is shorter than most people assume.
| What you are buying | Price | What it covers |
|---|---|---|
| Regular License | $69 | One end product, where your users are not charged to use it. Includes the item price and Envato's buyer fee |
| Extended License | $3,999 | One end product where your end users can be charged. Only relevant if you are reselling access to the thing you build |
| Support, included | $0 | Six months from xtemos |
| Extend support to 12 months | $21.38 | Added at checkout |
| Renew support later | $49.88 | The price if you come back for it afterwards |
The support pricing is the one worth acting on
At checkout there is an unticked box reading “Extend support to 12 months” with two numbers next to it, $49.88 struck through and $21.38 in bold. Those are not two options. $21.38 is what it costs to add a second six months while you are buying, and $49.88 is what the same extension costs if you come back for it later.
So the decision is $21.38 today or $49.88 in six months. If there is any chance you will need xtemos to answer a question after month six, tick the box. It is the cheapest insurance on the page and it more than doubles in price the moment your initial window closes.
One thing the $69 does not expire: your licence and the theme files. When support runs out you keep the theme and you keep receiving updates. It is only the ability to ask xtemos for help that lapses, which is a much gentler model than the annual subscriptions Astra and Elementor use.
Do not buy the Extended License by accident
$69 against $3,999 is a startling gap, and the wording Envato uses to distinguish them is subtle enough that people talk themselves into the wrong one. The test is not how big your site is or whether it is commercial. It is whether your end users are charged for the thing you built with the theme.
- Running a shop that sells furniture, clothes or anything else? Regular License, $69. Your customers pay for products, not for access to the site.
- Building a client's store? Regular License, $69, one per end product. Buy a separate licence for each client site.
- Building a SaaS or a paid membership platform where users pay to use the site itself? That is the Extended License.
For the overwhelming majority of people reading a WooCommerce theme page, the answer is the $69 Regular License. Envato has a full licence comparison linked from the item page if your case is genuinely unusual.
Is WoodMart still worth buying in 2026?
The strongest signal is not the marketing, it is the update cadence. WoodMart 8.6 shipped and the listing shows a last update of 17 September 2026, five days before I checked. A ThemeForest theme with six figure sales and a recent update is a very different proposition to one coasting on an old release.
| Signal | Figure |
|---|---|
| Sales on ThemeForest | 119,028 |
| Rating | 4.91 out of 5 |
| Reviews | About 3,700 |
| Comments | About 13,000 |
| Author status | Power Elite, xtemos |
| Current version | WoodMart 8.6 |
| Last update | 17 September 2026 |
| Page builders | Gutenberg, Elementor and WPBakery |
Gutenberg support is the thing I would highlight for readers of this site. A lot of WooCommerce themes of WoodMart's generation were built entirely around WPBakery and have aged badly. WoodMart supports the block editor, Elementor and WPBakery, so you are not locked into a page builder you would rather not use. I have written at length about why that matters in Gutenberg versus page builders.
A note on the user numbers
Xtemos publishes three different figures in three places. The WoodMart demo site says 200,000+, xtemos.com says it is trusted by 100,000+ store owners, and the ThemeForest listing reports 119,028 sales. They are probably measuring different things, since the marketing number may cover the whole Xtemos catalogue rather than WoodMart alone.
I am not accusing anyone of anything. I am pointing out that the only number anybody can independently verify is the ThemeForest sales counter, and that is the one I would weight.
Will WoodMart go on sale for Black Friday?
Possibly, but not in a way you can plan around, and here is why. WoodMart's price is set on ThemeForest, and ThemeForest discounts tend to arrive as Envato wide promotions rather than per theme sales. That means any Black Friday reduction depends on Envato's campaign, not on xtemos, and it is announced when it is announced.
What I would not do is treat the dates that circulate on deal pages as reliable. The previous version of this page confidently listed “23 Nov to 30 Nov” as the sale window, a set of dates carried over from a previous year, and presented it in the present tense long after it had stopped being true. That is exactly the kind of thing I am trying to stop doing here.
My honest advice on timing
$69 is a one off payment for a theme you will use for years. If you are building a store now, waiting two months on the chance of saving perhaps $20 costs you two months of trading. Buy it when you need it. If you are genuinely not in a hurry, check back in the third week of November, and check the listing itself rather than anybody's blog post, this one included.
WoodMart alternatives worth pricing first
WoodMart is a WooCommerce specialist, which is its strength and its limit. If you want a general purpose theme that happens to do WooCommerce well, there are cheaper annual options, and if you want a one off payment there are other routes.
- Astra, $69 a year for three sites or $249 lifetime, with WooCommerce support
- Kadence, whose Pro tier bundles Shop Kit for WooCommerce
- Kadence versus Astra, tested head to head
- Blocksy 2.0, the theme this site runs on
- All the WordPress theme deals I am tracking
The honest framing: WoodMart at $69 once is cheaper over three years than almost any annual theme subscription, and it ships far more WooCommerce specific layout work than a general purpose theme does. If you are building a serious storefront and you like the demos, it is a reasonable buy. If you want a fast, flexible theme for a site that happens to have a shop attached, one of the options above will serve you better.
WoodMart Black Friday FAQs
Is there a WoodMart Black Friday sale in 2026?
Not at the time of writing. I checked the ThemeForest listing on 22 September 2026 and the Regular License is $69 with no strikethrough, no discount badge and no countdown. If Envato runs a sitewide promotion in November, WoodMart may be included, but there is no WoodMart specific sale to wait for.
How much does WoodMart cost?
The Regular License is $69, which includes the item price and Envato's buyer fee. That covers one end product where your users are not charged to use it, plus six months of support and free future updates.
Why is there a $3,999 WoodMart licence?
That is the Extended License, and it applies only when your end users are charged for the product you build with the theme, such as a paid platform where the site itself is what people pay for. Running a normal shop that sells goods does not require it. Almost everyone needs the $69 Regular License.
How long is WoodMart support?
Six months from xtemos is included with the purchase. You can extend it to twelve months for $21.38 at checkout. If you leave it and come back later, renewing support costs $49.88, so it is worth adding up front if you think you will need it.
Do I keep WoodMart if my support expires?
Yes. The licence and the theme files are yours permanently and you continue to receive updates. Only the ability to raise support tickets with xtemos lapses.
Do I need a separate WoodMart licence for each site?
Yes. A Regular License covers one end product, so each client site or each separate store needs its own licence.
Is WoodMart still updated?
Yes. The current release is WoodMart 8.6 and the ThemeForest listing shows a last update of 17 September 2026.
Does WoodMart work with Gutenberg and Elementor?
Both, plus WPBakery. That is unusual for a WooCommerce theme of its generation and it means you are not forced into a page builder you would rather avoid.
How many people actually use WoodMart?
ThemeForest reports 119,028 sales, which is the only independently verifiable figure. Xtemos markets the theme as having 200,000+ users on its demo site and says it is trusted by 100,000+ store owners on its main site. The three numbers are probably measuring different things.
Is WoodMart good for a large store?
It rates 4.91 from around 3,700 reviews and its author holds Power Elite status, so the track record is strong. As with any theme, performance on a large catalogue depends far more on your hosting and your caching setup than on the theme itself.
Where should I buy WoodMart?
Only from ThemeForest. It is not sold on xtemos.com and it is not available through any other marketplace. Anywhere else offering it is selling an unlicensed copy, which means no updates and no security patches on the code running your checkout.
Should I wait for a discount before buying WoodMart?
If you need a store now, no. It is a one off $69 and waiting for a possible Envato promotion costs you trading time for a modest saving. If you are not in a hurry, check the listing itself in late November rather than relying on dates quoted on blogs.
Related reading
- WordPress theme deals for Black Friday
- Astra pricing, renewals and the lifetime catch
- Kadence deal status and price tracker
- Elementor Pro coupon codes, and why none of them work
- Easy Digital Downloads pricing and renewals
- WP Rocket pricing, and the coupon that costs you more
- How I test, verify and update everything on this site
Disclosure: some links on this page are affiliate links and I earn a commission if you buy through them, at no extra cost to you. Every price, licence term and figure here was read off WoodMart's own ThemeForest listing on 22 September 2026. I removed a claim of a live 50% sale from the previous version of this page because it was not accurate. You can read exactly how I test, verify and update everything on this site.
